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Ritual Review Template

Reviewer: [Reviewer name] Review type: Dogfooding (your product) / Competitor Analysis Product area: [e.g., onboarding, core flow, billing] Persona lens: User / Admin / Sponsor (for dogfooding) Rotation: [Your competitor list; rotate one per month] (for competitor reviews) Recording: [Link to a short walkthrough, ≤10 mins, Loom / Tella / equivalent] (for dogfooding)

Onboarding Walkthrough

Section titled “Onboarding Walkthrough”

Walk through the onboarding end-to-end from the chosen persona’s perspective (or as a new user for competitors).

#StepTimeNotes / Friction
1. Sign up
2. First project setup
3. First successful run
4. Explore results/output
5.

Total time to first value: [Time from start to meaningful outcome]

Friction Log

Section titled “Friction Log”

Where did you get stuck, confused, or frustrated?

StepFrictionSeverityTicket
High / Medium / Low
High / Medium / Low

Signal Health Check

Section titled “Signal Health Check”

Step back from the walkthrough and read the product at Signal altitude. Once a month, check that each named Signal (see The Anchor Signal for what the Signal is) is still telling the truth about the outcome.

  • Holding and trending? For each named Signal, is it at or moving towards target, or drifting away?
  • Guardrails intact? Is any guardrail metric breaching, or creeping towards its limit?
  • One decision from the trend. What single decision does this month’s trend point to (double down, dig in, or leave it)?

Standout Features

Section titled “Standout Features”

What do they do well? What surprised you? What felt smooth, clear, or delightful?

  1. [Feature/pattern]: [Why it’s notable / Why it worked]
  2. [Feature/pattern]: [Why it’s notable / Why it worked]
  3. [Feature/pattern]: [Why it’s notable / Why it worked]

Gaps & Weaknesses

Section titled “Gaps & Weaknesses”

Where do they fall short? What was confusing, broken, or missing?

  1. [Gap]: [What was confusing, broken, or missing]
  2. [Gap]: [What was confusing, broken, or missing]

Comparison

Section titled “Comparison”

(For competitor reviews only)

CapabilityOur product[Competitor]Notes

Improvement Opportunities

Section titled “Improvement Opportunities”

Top 3 things to fix or improve.

  1. [Opportunity/Improvement]: [What you could do differently / What would be better and why]
  2. [Opportunity/Improvement]: [What you could do differently / What would be better and why]
  3. [Opportunity/Improvement]: [What you could do differently / What would be better and why]

Remember: You must always find something to improve (for dogfooding reviews).

Follow-up Actions

Section titled “Follow-up Actions”
  • Ticket tagged ritual:onboarding or ritual:competitor: [description]
  • Share in #product
  • Share recording + top 3 (for dogfooding reviews)
Section titled “Related”