Research Template
Turn raw data into structured findings that feed RFC evidence and prioritisation.
Objective
Section titled “Objective”What question were we trying to answer?
[Clear statement of the research question or hypothesis]
Methodology
Section titled “Methodology”Approach
Section titled “Approach”[Description of the research method]
Sample / Scope
Section titled “Sample / Scope”- Sample size: [N = X]
- Time period: [Date range]
- Scope: [What was included/excluded]
- Persona(s): User / Admin / Sponsor. Which persona(s) does this research concern?
Limitations
Section titled “Limitations”- [Limitation 1]
- [Limitation 2]
Jobs Discovered / Validated
Section titled “Jobs Discovered / Validated”What jobs did this research reveal or validate? Fill this in for customer-facing research (interviews, usability, feedback). For analytics-only studies, write “N/A” and move to Findings.
When [situation], customers want to [motivation], so they can [outcome].
Struggling Moments
Section titled “Struggling Moments”What triggers customers to seek a solution?
Trigger: [Describe common struggling moments identified]
Forces Identified
Section titled “Forces Identified”| Force | Type | Evidence |
|---|---|---|
| Push toward | ||
| Push away | ||
| Pull toward |
Findings
Section titled “Findings”Finding 1: [Title]
Section titled “Finding 1: [Title]”[Detailed description of the finding]
Evidence:
- [Data point or quote]
- [Data point or quote]
Finding 2: [Title]
Section titled “Finding 2: [Title]”[Detailed description of the finding]
Evidence:
- [Data point or quote]
Key Takeaways
Section titled “Key Takeaways”Top insights from this research:
- [Takeaway 1]
- [Takeaway 2]
- [Takeaway 3]
Recommendations
Section titled “Recommendations”What should we do based on this research?
High Priority
Section titled “High Priority”- [Recommendation 1]
- [Recommendation 2]
Consider
Section titled “Consider”- [Recommendation 3]
Jobs to Prioritize
Section titled “Jobs to Prioritize”Based on this research, we should prioritize:
- [Job 1]
- [Job 2]
What This Research Doesn’t Tell Us
Section titled “What This Research Doesn’t Tell Us”Be explicit about the gaps:
- [Gap 1]
- [Gap 2]
Suggested Follow-up Research
Section titled “Suggested Follow-up Research”- [Follow-up study 1]
- [Follow-up study 2]
Appendix
Section titled “Appendix”Raw Data
Section titled “Raw Data”[Link to raw data, spreadsheet, or detailed analysis]
Related
Section titled “Related”- Projects: [Link to related projects]
- Specs: [Link to related specs]
- Other Research: [Link to related research]
Last Updated: YYYY-MM-DD