Product Playbook

The human product craft, across the whole function (product management, product design, product marketing, research/analytics): the six-phase operating loop, the taste and judgement system (craft, the customer model), the discipline guides, and the templates that go with them.

This is the judgement layer: how the product team runs day to day.

Layering rule. product-playbook may reference ProductOS core (the anchors in ../anchors/ and the method guides in ../guides/); ProductOS core never references product-playbook. The dependency runs one way. Craft cross-references stay relative within this directory; references up into core point at the in-repo core docs.

Start here

• product-loop.md: the full six-phase operating model (Learn → Decide → Shape → Build → Launch → Sell).
• product-handbook.md: the team handbook: roles across all four crafts, rituals, and first 90 days.
• craft.md: the build loop and the four craft profiles.
• working-together.md: product-triad collaboration and ownership.

Guides

Doc	What it is
product-loop.md	The six-phase operating model (the anchor doc).
product-handbook.md	The team handbook: all four crafts, onboarding, rituals, collaboration.
craft.md	The build loop; prediction types, exposures, and failure modes per craft.
working-together.md	Product-triad collaboration and ownership.
decision-framework.md	Signal → Standard → Speed (three paths).
delivery-standards.md	Operational workflow with gate checklists.
release-phases.md	Private Preview → Public Preview → GA.
discovery.md	Validating problems before writing an RFC.
domain-expertise.md	The ramp protocol: entering a new domain fast, the week-two customer model, staying ramped longitudinally.
product-analytics.md	The measurement discipline: what the team owes, and how a Signal gets stood up and read.
customer-feedback.md	Handling and triaging product feedback.
rice.md	RICE scoring framework.
personas.md	How to write personas that are load-bearing: who hires the job, what good and bad look like.
product-marketing.md	Positioning and messaging as a PM/PMM accountability: who owns the copy kit and when it is refreshed.
The Anchor Signal	Picking the signal that anchors a named outcome (and when it collapses to a single headline metric).
tools-we-use.md	Reference toolchain.

Templates

Template	What it is
templates/customer-call.md	Customer interview and call documentation.
templates/research.md	Competitive, analytics, surveys, usability testing.
templates/ritual-review.md	Monthly dogfooding, onboarding, and competitor reviews.
templates/post-launch-review.md	Measure outcomes, close the loop, decide what’s next.

Keep it product-agnostic: no single company’s product baked in as the example.